Creating a Sustainable Destination
Jackson Hole seeks a better tourism future
By Kristen Pope
Hiking mountain trails festooned with larkspur, lupine, and arrowleaf balsamroot flowers; paddleboarding on an alpine lake beneath the Tetons; seeing playful bear cubs frolic; and watching bison graze by the Moulton Barn with a backdrop of towering peaks—these are just a few of the reasons people come to Jackson Hole.